SmartCompany, an Australian online publication, had just released its 2016 Technology Survey, where they interviewed over 500 small and medium businesses (SMEs). LinkedIn emerged as the top social media platform with 72% of the respondents saying that they use the social network. Facebook followed close behind with 69% and Twitter with 49%.
In addition, the survey showed that half of the SMEs want to know more about social media including cloud computing and data analytics while 49% considers social media strategy as a core competency they intend to utilize in 2017.
The survey is a recognition that SMEs need to be more perceptive amidst continuous growth in technology and the major role that social media plays in it.