How Facebook’s new feed update impacts advertisers

Facebook has announced a new update that will reduce posts and ads on users’ News Feed that link to low-quality web pages. Recently, there have been complaints about sensational and malicious ads appearing on feeds. The Facebook community has expressed big disappointment about click-bait articles that link to web pages with misinformation and little to no substantial content. Facebook has been working to address these concerns by coming up with updates to help decrease spam links.

Facebook will use an artificial intelligence to filter the web pages and links being shared on the platform. If they deem a post as a low-quality web page, then the link will show lower in people’s feeds, and will not be eligible to be boosted as an ad. This new update is a concern for advertisers or ad accounts who rely on Facebook ads to promote their brands. With a stricter and more professional ad policy, publishers may see a decline in their page traffic, as not all their posts may be qualified to be boosted as an ad. With this, brands and advertisers need to step up their game in producing substantial and quality content to engage with their audiences. As social media platforms raise their standards and improve their ad policies, brands must keep these newly implemented regulations in mind when coming up with content to boost as ads.

With stricter and more professional ad policy, publishers may see a decline in their page traffic, as not all their posts may be qualified to be boosted as an ad. With this, brands and advertisers need to step up their game in producing substantial and quality content to engage with their audiences. As social media platforms raise their standards and improve their ad policies, brands must keep these newly implemented regulations in mind when coming up with content to boost as ads.

Brands must now become more creative and interactive with their posts. Fortunately, platforms have also come up with new creative features that can help brands advertise themselves, such as livestream features, 360 videos, carousel and canvas ads on Facebook, and more. It all boils down on how these brands will utilize these features and come up with interesting and creative ads with substantial content.

Learn more about the new update here.

 

 

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