Not long ago Twitter COO and CFO Anthony Noto announced the company is planning to air live video 24/7. On May 1, Wall Street Journal confirmed a partnership between Bloomberg and Twitter to create a full-time live stream of news shows, and Bloomberg reaffirmed this news today.
In the last few years, Twitter has been trying to make a play into video – having shows that focused mostly on sports and politics. However, the company believes there is great potential in expanding to TV.
Twitter brings easy live news streaming in partnership with Bloomberg
“We really think we can reach audiences that are not paying for TV and are watching television on the go, and we think Bloomberg is the perfect partner for us to start with,” said Noto.
Justin Smith, Media CEO of Bloomberg said, “It is going to be focused on the most important news for an intelligent audience around the globe, and it’s going to be broader in focus than our existing network. Viewers have already embraced a multi-stream experience with live events, and marrying those experiences seemed like a very powerful thing to offer to consumers.”
Today, it was announced that the companies will be adding 5 new sports streams: a weekly show dedicated to WNBA, a weekly MLB analysis show, and STADIUM, a full time sports channel featuring daily highlights of sports games. #Verified is an additional new feature where athletes can connect with their fans through answering questions and engaging in conversations. In addition to this, there will also be a show focusing on the PGA Tour, with a 360 video streaming of the whole competition.
Twitter’s Jack Dorsey says one of the platform’s missions involved being the “people’s news network”
News will also be covered. Bloomberg’s 24/7 news network will be premiering soon, and a weekly collaboration with The Verge hosted by Nilay Patel called Circuit Breaker: The Verge’s Gadget Show, can be anticipated. Buzzfeed, on the other hand, will have MorningFeed, while Cheddar will be zooming in on the New York Stock Exchange with Opening Bell.
For entertainment lovers, Twitter will offer channels that focus on music (Live Nation), fashion (IMG Fashion), and pop culture (#WhatsHappening).