Blogger demographics to date

­Who knew?

  1. How many bloggers are out there?

Every day a new blog is being put up by someone somewhere in the world: although it is hard to pinpoint the actual number of bloggers that are active, it is easier to see how many posts are being read and the number of people are reading them.
In 2016, more than 409 million people viewed approximately 23.6 billion pages on WordPress each month. That accounts for individual blog posts and landing pages.
WordPress bloggers published around 69.5 million new posts, while readers left 46.8 million comments each month.
On Blogger, approximately 22 million people viewed the hosted blogs each month.
These numbers tell you that there are more than enough viewers around the globe. This year alone signals that it is the ideal moment to start a blog and market it, even with a condensed market.


  1. Where are bloggers most active?

Location is key as well, especially because it tells you how to market your blog based on viewers’ behaviors in a certain area. Apart from that, it also lets you integrate translation programs to accommodate certain areas.
Luckily for U.S. based bloggers, 71% of readers prefer pages in English. The next most common blog pages are written in Spanish, with a 4.7% viewership.
The leading languages used and the percentage of readers are as follows:

Portuguese (Brazil): 2.3%

French: 1.5%
Russian: 1.3%
German: 1.2%
Italian: 1%
Turkish: 0.7%
Dutch: 0.6%


  1. Who are these bloggers?

Bloggers come from different parts of the world and are of different, age, race, and gender. Knowing who the competition is gives bloggers a leg-up on the market they could delve into.
According to Sysomos, the most active bloggers are aged 21 – 35, accounting for 53.3% of the whole blogger population.
In terms of gender distribution, there are 1.8% more female bloggers than male bloggers.
Based on the location of the bloggers, 29.22% are from the United States, while the rest like the United Kingdom (6.75%), Japan (4.88%), Brazil (4.19%), etc. have significantly lower numbers of active bloggers.

  1. What do bloggers post?

Each year, new blogging niches are added to the pot. According to WordPress, the most common niches they encounter are:

  • News sites
  • Company sites
  • Magazines
  • Social networks
  • Sports sites

Facebook Statistics:

  • 65 billion monthly users (as of March 2016)
  • More than 09 billion people use Facebook daily (as of March 2016)
  • 989 million mobile daily active users (as of March 2016)
  • 51 billion mobile monthly active users (as of March 2016)
  • 2% of daily active users are outside the US and Canada (as of March 2016)
  • 71% of American adults with access to the internet use Facebook

Instagram Statistics:

  • The most active Instagram users are aged 13 – 17, with girls accounting for 23% and boys at 17%.
  • 55% of users are aged 18 – 29 and are based in the United States
  • 4% of those users are over 65 years old
  • Income of Users:
    • 26% of adult Internet users who make less than $30,000 per year use Instagram, along with
    • 27% of those who bring in $30,000 to $49,999
    • 30% of those who earn between $50,000 and $74,999
    • 26% of those who make over $75,000 per year
  • 32% of users live in urban areas, 28% are in the suburbs, and 18% are based in the countryside


Blogging is a newly tapped financial market. Blogs are now valuable, especially to companies who want to advertise using influencers. 37% of companies retain customers more when they use influencers to advertise their brand.

  • For every dollar a marketer spends on a blogger, they earn $6.85
  • 5000% of users trust influencers more than marketers
  • 75% of marketers have a hard time finding and engaging the right influencer for their brand
  • 72% of people make their purchases based on recommendations by friends and family