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Engagement Supersport dominates social media in Africa — Here’s why!

The most dominant and popular brand on social media in Africa is…

Oct 17

by Saadiq Samodien

Engagement Secrets of branding: changing the African narrative

What’s the Africa Brand? As early as anyone can remember, the Africa…

Oct 12

by Saadiq Samodien

Engagement Getting that ‘blue tick’ on IG: How to buy your way to Instagram fame

Imagine coming across an Instagram account with 23 followers, and a verified…

Oct 3

by Saadiq Samodien

Creativity How one nugget tweet impacted social media

This story is a clear example of how social media works: community,…

Jun 8

by Robert Cheleuka Jr.

Commercial Twitter breathes a sigh of relief with first quarter earnings

To say 2016 was a pretty bad year for Twitter is an…

May 10

by Rachel Ang

Commercial Twitter partners with Bloomberg for 24/7 live news channel

Not long ago Twitter COO and CFO Anthony Noto announced the company…

May 8

by Rachel Ang

Commercial Kenya to exterminate social media bots ahead of elections

Concerns over fake news and fake social media accounts in Kenya has…

May 5

by Saadiq Samodien

Commercial Twitter to unveil new content and streams at Digital Content Newfronts

As any good marketer knows, building anticipation can pull people in. Twitter…

Mar 30

by Danielle Suleik

Commercial Twitter considering premium services after repeated dip in stocks

Although engagement growth is looking positive on Twitter’s platform, their stock value…

Mar 28

by Danielle Suleik