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Innovation The universal experience of traveling Asia through marketing collaborations

Marketing collaborations can help boost campaigns by extending its reach and influence…

Oct 11

by Kimi Barra

Engagement TheSmartLocal founder, Bryan, shares his secret sauce for 1.7M visits per month

TheSmartLocal has 306,000 followers to date on their website and followers who…

Jun 15

by Cherie Foo

Commercial Brands need to get on video campaigns to succeed in Southeast Asia

Around 83% of online consumers in Southeast Asia reportedly watch online videos every…

Jun 2

by Jeanne Jampac

Creativity Influencer marketing: campaigns that crashed and burned in Singapore

Companies that favour influencer marketing over other forms of marketing typically do so…

Jun 1

by Cherie Foo

Creativity The one (biggest) mistake marketers make in influencer marketing

There’s no denying that influencer marketing is big in Singapore – and…

May 16

by Cherie Foo

Creativity The status of social media in Southeast Asia

Social media plays a significant role in the Southeast Asian (SEA) region,…

Mar 1

by Jeanne Jampac

Commercial Corporate Facebook puts people first while Mark Zuckerberg faces power backlash

To boost their Live Stream Platform, Facebook, Inc. started building creative spaces…

Feb 10

by Danielle Suleik