With last year’s success of NetBase LIVE 2016 conference, which was held in October in San Francisco, Silicon Valley based company decided this year to give a chance on Europe’s market. NetBase is the award-winning social analytics platform, used by global companies such as American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group Nashville, Walmart, and YUM! Brands.
NetBase LIVE 2017 Europe brought together top social media influencers and industry experts from across Europe. It took place on Thursday, 18th of May at the Sofitel London St James.
The theme, “A Day of Unforgettable Social Media Insights That Will Have a Direct Impact on Your Success” brought forth discussions on how social analytics are affecting and transforming businesses completely thus driving smarter business decisions.
Attendees gained social knowledge and psychological insights from keynote speaker, web psychology expert, Nathalie Nahai. Her presentations on The Big 5 For Smart Personalisation and The Psychology Of Persuasive Content is designed to gain a psychological edge over competitors. Nahai interestingly based some personality and motivation types on Harry Potter characters.
The event covered multi-disciplinary approaches, measurement, using social listening to analyze current and emerging trends on topics, and understanding your customers through social requirements. Best practices and usage tips wrapped up the segment.
Peter Caswell, CEO at NetBase, was also a speaker. He states, “The conference will see some of the smartest and most influential minds in social analytics demonstrate how customer data is influencing marketing and operations and drive real business impact.”
NetBase is looking at plans for global expansion, extending their services via offices in Europe in London, Paris, and Heidelberg. The expansion is based on the tremendous need of European customers for a consistent approach to their business operations worldwide.