We like business articles — we really, really like them

If you’re publishing business articles on LinkedIn you may want to make sure they’re quality articles going out to your network.

Business-focused publishers are enjoying traffic spikes on the platform and LinkedIn is making it a richer experience for users: from an overhauled newsfeed to updated analytics for publishers on trending topics, and statistics that show publishers what audiences are responding to.

According to the company, there’s been a 40% yearly growth in their news feed engagement.

 

LinkedIn has become part of Bloomberg’s top 10 referral sites

 

Bloomberg, for example, has gotten 26% more traffic from the site in the last couple of months, even after the company limited the number of stories on the site by 90%. Scott Havens, Bloomberg’s global head of digital, said they only shared stories that are relevant to LinkedIn users, and that they’ve been seeing a nice uptick.

Forbes, with its 4 million followers on the site, is gaining 150,000 new followers on a monthly basis. According to Forbes’ chief product officer Lewis D’Vorkin, they saw a new high on LinkedIn engagement, surpassing 1 million story clicks just last month – a staggering 120% growth from April of 2016. This success, he says, is due to publication sharing of aspirational content that LinkedIn users can resonate with.

Business Insider also generates 2 million to 4 million monthly clicks from LinkedIn- which is now a more successful platform than Facebook for online publications according to Ashley Lutz, Business Insider’s deputy executive editor.

 

 

LinkedIn

Bloomberg

Forbes

Business Insider

Scott Havens, Bloomberg

Lewis D’Vorkin, Forbes

Ashley Lutz, Business Insider