An article in New York Times listed down reasons why Instagram is becoming Facebook’s ‘next Facebook‘. The app, acquired by Facebook for a staggering $1 billion in 2012, is no doubt proving to be its worthiest investment yet.
This week, Instagram announced that it has hit the 700 million mark in user base. It’s a great number- what’s more impressive about it is the rate at which they got to this massive user count. With a growth from 600 million users to 700 million users in just four months, our favourite photo-sharing app will swiftly join the ranks of Facebook and Whatsapp in the billion user mark.
The accelerated growth of Instagram was caused by the several app updates that they released in the last few months. The most major change being the controversial Instagram Stories inspired by Snapchat. Just this week, Instagram Stories reported a 200 million daily users – already exceeding Snapchat’s 158 million. What was seen as risky changes have proven to work for Instagram, precisely because they continue to iterate. They adapted Snapchat’s Stories and found ways to further improve. Almost every month since they launched, Instagram’s been putting out new features such as stickers and live video.
As Farhad Manjoo of the New York Times puts it, “Instagram has thus triggered an echo — it feels like Facebook. More precisely, it feels the way Facebook did from 2009 to 2012, when it silently crossed over from one of those tech things that some people sometimes did to one of those tech things that everyone you know does every day.”
Instagram has transformed from becoming a mere photo-sharing app with vintage filters to a daily lifestyle necessity. However, Kevin Systrom, CEO of Instagram, thinks that the future of the company is in the hands of people who aren’t using it yet.
“My favorite thing to ask the team is, how large do you think Instagram will be eventually?” he said. “Usually you get to some large number, and it’s definitely more than two times the size we are now. So I can confidently say that most of the people who’ll eventually use Instagram don’t use Instagram now.”
Instagram is becoming a force in our generation, shaping the way we share imagery, and from the sounds of it- Systrom and company certainly aren’t resting on their laurels.