Great community managers don’t leave their successes to soft skills alone. To build and engage a brand to audiences, community managers are always ahead of the curve with the latest community trends and productivity tools. The right productivity tools will manage your workflow and bring out the best in your teams without exhausting company resources.
While many factors can affect the efficiency of a tool, there are three things that the majority of community managers look for: easy to use, collaborative, and cloud-based.
We take a look at the best that’s out there today, why they’re great, and who uses them.
o Free version various default timeslots based on the times when social media users are most active online, which can be modified or removed;
o Paid version includes analytics for the number of outgoing posts and active users over a period; and
o Buffer for business allows data, statistics, and analyses to be exported to any report or document.
Since we signed up with Buffer, we’ve had a 150% increase in page views from social media – Andrew Macrae, Product Manager for Audience Development, The Seattle Times
o It’s team management facility allows users to delegate tasks to the rest of the team who are accordingly informed when a task has already been addressed;
o Analytics report, including daily views, geographical information of visitors, top referrers, and most popular links, is sent to users on a weekly basis; and
o It supports a plethora of platforms including Twitter, Facebook, Instagram, Google+, Foursquare, WordPress, Vimeo, and many more.
Since moving to social customer service and collaborating within Hootsuite, the volume of emails being circulated among the team to resolve issues has dropped by 90%. This has helped reduce customer resolution times and boosted efficiency – OCBC Bank
o Its inline content editor allows users to create a blog post, build out a landing page, and draft an email directly on the page;
o Its website platform lets users easily create web pages that are optimized for mobile without any webmaster; and
o Its social inbox allows users to monitor conversations and, as a result, gain a deeper understanding of their target audience.
Who uses it: PatSnap, Tufts University
o Its smart guides highlight the distance between objects or between the object and the document’s edges;
o Its Artboard presets help organize work using predefined dimensions, so users do not have to go through the troubles of remembering various favicon sizes; and
o It has a nifty feature that allows managers to “round to nearest pixels edge” to position pixels within the design perfectly.
Who uses it: Apple, Alibaba, Amazon
o It allows users to post shareable images that encourage site visitors to share to their own networks;
o It makes it quick and simple for users to drag and drop their logos to the images for branding; and
o Its also a collaborative tool that allows user to work with a remote team, clients, or design partners for either feedback or approval, or both.
Interesting fact: Canva, founded by Melanie Perkins and Cliff Obrecht, is backed by actors Woody Harrelson and Owen Wilson
o It uses the Kanban system that keeps production levels high while maintaining flexibility;
o It consists of boards, lists, and cards that can be moved around according to priority by simply dragging and dropping them; and
o It allows attachments to each card up to 10MB when using the free version and up to 250MB with the business class.
Bringing Trello in as a tool from day one has kept us lean, collaborative, and action-oriented, so we can focus on reducing risk and increasing productivity – the goals of our technology initiatives – Sam Murley, Digital Acceleration Leader for Environmental Health and Safety, GE
o It boasts of its channels, communities, and integrations;
o Channels are either public or private and are created for any purpose;
o Communities are bigger organizations within the platform that allows you to communicate with people who have the same interests; and
o Mention are fun and interesting Slack integrations that include GIFs, quick surveys, and many more.
Because of how quickly we’ve grown and the type of company Lush is, there’s no org-chart, so it’s tough to figure out what people do. But if you see what a group is doing in Slack, you’ll learn what each member is an expert in. It has improved communication between groups greatly – Maddie Saunders, Global Planner, Lush
o It’s a content calendar that is easy to use with a simple drag-and-drop as well as allow users to delegate tasks and monitor progress accordingly;
o It has direct integrations with WordPress, Google Documents, and all major social media platforms; and
o It allows users to create checklists to keep track of their progress.
At CoSchedule, our customer support and training team loves to support our customers where they ask their questions. That means if someone tweets at us, we want to answer the question on Twitter. If they message us on Facebook, we want to answer that question on Facebook – Nathan Ellering, Head of Demand Generation, CoSchedule