In the F8 Developers Conference held by Facebook last month, one would expect Mark Zuckerberg would revel in the progress of Facebook, Instagram, Whatsapp, and Oculus however he shifted the focus to the company’s rival in a not so subtle way.
Facebook gets ahead of the game by opening augmented reality creation tool Camera Effects Platform to developers
Zuckerberg has had his eye on Evan Spiegel’s ephemeral messaging app since 2013, which ended with the 3 billion offer being rejected by the latter. Since then, Zuckerberg has been on a pursuit to one-up Snapchat. Facebook has made several attempts at creating features similar to Snapchat’s but only succeeded with Instagram Stories last year.
This year, Zuckerberg is determined to overthrow Snapchat. At the F8 convention, he launched the Camera Effects Platform – an augmented reality creation tool open to developers. He speaks in his defense against critics saying that Facebook is now a copycat of Snapchat, stating that it was all in preparation for the Camera Effects Platform. He claims that “the first augmented reality platform that becomes mainstream isn’t going to be glasses, it’s going to be cameras,” and that “building an open platform is going to be one of the big advances that pushes this forward… all developers can work on [the open platform] so that way you don’t just have 10 or 20 effects but you have thousands.”
Zuckerberg took a not so subtle dig at Spectacles
Facebook now lets developers apply to use the beta version of the augmented reality platform, which allows them to use location, object recognition, and depth detection to create their effects. In addition to this, Facebook also has Frame Studio, where everyone can upload static image overlays that they can use as filters in the Facebook camera.