Apple goes video social

Apple, a leader in innovation, introduced its first social video editing app on March 24th and now the social media is abuzz on whether it is the tip of an iceberg; a precursor to condition its users to a new software or hardware that the multinational giant is planning to launch.



The app, called Clips, allows iOS users to either capture a photo or a video on the spot or to draw it from their library. It works like Snapchat and Facebook in a way that they are able to edit it with emoji, overlays, and even music. But what sets it apart from a typical social video sharing app is its Live Titles that creates animated captions through voice recording.

Once they are done editing and ready to share, the app will then suggest to share it with the people who are recognized from the photos and videos. Users have the option to share it to their Messages or to their favorite platforms including Instagram, Facebook, YouTube, and Vimeo.

While tagged as a social video app, Clips is essentially not a social app because users cannot share it publicly direct from the app. In order to share it with a third party application, users will have to save it locally first before they can proceed to share it. Likewise, users are unable to either follow friends or message them within the app.



Because Apple has declined to answer any question with regard to a possible new software or hardware launch in the future that will somehow involve Clips in its use, a few things remain to be sure. For one, we are affirmed at how the multinational technology company values privacy because users do not necessarily have to subject their photos and videos to the public. Next is the fact that the tech giant is not limiting its users with a built-in network but, instead, allows them to share it to other platforms of interest.

Clips, which becomes available in April, indeed poses a lot of questions albeit positive for the company. Whether it is actually a part of a bigger picture, this stand-alone app has already banked on enough publicity—or curiosity, if I may say—to jumpstart its campaign to becoming our new favorite stopover between our mobile camera and favorite social media.