Facebook desktop users can now use Facebook Live to broadcast videos through their webcams or use third-party apps and software to stream their on-screen activities.
There are three kinds of livestream users today and two of those are the money making kind. The odd one out would be personal users who use Facebook Live to broadcast their activities for the viewing pleasure of their friends. The last two are the ones who showcase their brands and the ones who showcase their skills.
The new desktop Live feature is a huge revenue generator for Facebook, especially since it will reel in users that were previously devoted to Ustream, YouTube, and Twitch. These platforms have a niche following, such as artists who perform their work live, teachers with digital tutorials, and gamers who stream their gameplay for subscribers.
Facebook has seen a lot of bad press the past two years, namely because they have been scooping up non-IPO-registered features that were primarily the reason why people used their competition’s platforms.
First, there was Twitter and the hashtag. Then, there was Snapchat and their Stories. They even went as far as to acquire Instagram and put Stories in both the media-sharing app and their Messenger app.
Now, it’s the niche streaming community’s turn to give up some of its users because business-minded publishers know that Facebook has an average of over 1 billion daily average users, as well as 1.86 billion active users on both mobile and desktop platforms.
Either way, the desktop streams will be available on both mobile and desktop, allowing publishers to tap into a bigger and more engaging audience. Twitch allows for public donations, whereas Facebook has not yet announced an update of the kind although they could eventually come to that.
An update like that could be especially concerning to Twitch, as Facebook has just partnered with TransferWise to conduct real-time financial transactions through its Messenger app.