YouTube and Daydream look to the future with Virtual Reality

YouTube, together with Google’s virtual reality (VR) platform Daydream, announced on March 14th its plan of refining its VR videos with improved projection technology.

Currently, frame drops and fuzziness are more obvious in VR videos than it would be in a regular YouTube video. To address this issue, YouTube created a new technology called Equi-angular Cubemap (EAC), which will distribute pixels evenly across the video surface. The company will then couple this technology with a Projection Independent Mesh that will help in texture mapping. Both these technologies will allow for a more uniform watching experience with a wider view.

Following the growth of the VR industry, investing in the quality of these VR videos is naturally the next step for the video-sharing website. Google, Samsung, Sony, and HTC are just some of the tech giants that have announced their VR offerings since the second half of 2016 when VR started picking up.

With Microsoft launching its HoloLens-based headsets this year and HTC selling over 100,000 VR headsets, the time is indeed ripe for the YouTube owner to kick its game up a notch. This is an evident manifestation of how this giant is constantly on the lookout for what the market needs.

On average, 1.2 billion hours of YouTube videos are viewed daily. It only makes sense that a video sharing company of this magnitude would be investing in the next big thing for video.

 

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