Although engagement growth is looking positive on Twitter’s platform, their stock value still met a decline after the closing bell last week. Analysts are saying that Twitter hit an all-time low with a share price of $15. The full enterprise value of the company now stands at $10 billion. Coincidentally, news leaked that Twitter is considering rolling out a new feature that will allow power-users to pay for more features on TweetDeck.
A Twitter spokesperson confirmed this fact, but insisted that they are still considering the premium service offer. At present, they are still conducting surveys but images have surfaced showing a mock-up of the premium services on TweetDeck.
TweetDeck, a favorite tool of businesses, journalists, and influencers, is a crowd favorite but many users have been left less than satisfied due to the lack of useful features that would have made TweetDeck the ultimate social media sharing tool. Once the plan is implemented, users will pay a monthly fee of $19.99 to use better analytics tools and experience an ad-free TweetDeck.
The proposed service is an obvious sign that Twitter is hanging on to whatever opportunity it can take to raise more revenue, seeing as their ad spaces are not selling as well as they hoped. Unfortunately for Twitter, ad revenue is the only metric that stockholders and investors are looking at right now.
Although this should have been done a long time ago, Twitter’s power users can make the most out of the service, especially with the low service fee. Analytics is typically provided by third-party tools like Hootsuite, TweetReach, and Keyhole, which ask for steep subscription fees that only high-earning users can take advantage of.
Power users rely on crowd engagement and trending topics to determine what they should tweet about. With Twitter’s premium service, users can do less of the legwork and study the analytics in a streamlined perspective as opposed to assessing the retweets, replies, and mentions on their entire notifications stream.