Anwesha Jalan, senior product manager at LinkedIn, announced in a blog post on March 14th the launch of photo filters and editing features available on the professional network’s mobile app, emphasizing that a profile picture can get a user up to 21 times more views, 36 times more messages, and 9 times more connection requests.
With the new features, users can now modify their photos using six different filters (spotlight, prime, studio, classic, edge, and guru), as well as crop and adjust the brightness, contrasts, saturation, and vignette. In addition, Jalan, on the same blog post, offered tips on how to get started including dressing appropriately and choosing a photo that the user already has, which is not necessarily professionally taken. For users who are wary about sharing their photos, privacy options are also offered to control visibility.
On the other hand, Open Candidates is now also available in India, in yet another bid to help professionals land a job. The feature allows job seekers to privately notify recruiters that they are interested in taking up new roles, without their current bosses knowing it. 3.4 million users are reportedly using it since its launch in October 2016.
Other India-specific products have also been launched this year, with LinkedIn Lite introduced by Microsoft CEO Satya Nadella on his recent visit to Mumbai last February. With these recent developments and feats to advance economic opportunities in low connectivity areas, LinkedIn appears to be leaning towards an idea management that allows the professional network to extend its reach across the globe.